Investigating the Influence of Perceived Value on Users\' Attitudes toward Internet Advertisements

Abstract This paper aims to investigate the influence of perceived value on users’ attitudes, considering the role of gender. The statistical population of this study includes master and Ph.D. students of Ferdowsi University of Mashhad. Using Cochran formula and classified random sampling, a sample...

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Bibliographic Details

Published in:	تحقیقات بازار یابی نوین
Main Authors:	azar kaffashpur, Fariborz Rahimnia, tahere nabizadeh
Format:	Article
Language:	Persian
Published:	University of Isfahan 2011-12-01
Subjects:	Keywords: Perceived value Attitude Gender Awareness Entertainment Internet advertisements
Online Access:	http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-231-1&slc_lang=en&sid=1