NEUROMARKETING IN MARKET RESEARCH
Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction...
| Published in: | Interdisciplinary Description of Complex Systems |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2016-03-01
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| Subjects: | |
| Online Access: | http://indecs.eu/2016/indecs2016-pp139-147.pdf |