NEUROMARKETING IN MARKET RESEARCH

Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye tracker etc., it measures respondent’s reaction...

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Bibliographic Details
Published in:	Interdisciplinary Description of Complex Systems
Main Author:	Dijana Ćosić
Format:	Article
Language:	English
Published:	Croatian Interdisciplinary Society 2016-03-01
Subjects:	neuromarketing eye tracking market research ethics
Online Access:	http://indecs.eu/2016/indecs2016-pp139-147.pdf

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