Collective Innovation with Users:
This research aims to explore the effective incentive for user innovators to achieve collective innovation between a company and users. This paper applied in-depth interviews for 17 participants of a user community that is organized by Apple and specific to education. As a result, the participants c...
| Published in: | Maketingu Janaru |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2019-09-01
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| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/2/39_2019.035/_html/-char/en |