The relationship between the most consumed digital media in Portugal and audience participation mechanisms

IntroductionDigital journalism is well established in Portugal. However, the Portuguese public tend to opt for traditional media websites over those of a digital native nature. This research will confirm whether the reason for the national success of the former type of media is that their websites o...

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Bibliographic Details

Published in:	Frontiers in Communication
Main Authors:	José Sixto-García, Ana Duarte-Melo, José Gabriel Andrade
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2024-10-01
Subjects:	digital media audience public participation interaction brand
Online Access:	https://www.frontiersin.org/articles/10.3389/fcomm.2024.1466140/full