The loyalty of the audience of TV Channel Domashny and instruments of branding

In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.

Bibliographic Details

Published in:	RUDN Journal of Studies in Literature and Journalism
Main Author:	O Y Nelikaeva
Format:	Article
Language:	English
Published:	Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Subjects:	лояльность целевая аудитория тематический канал селебрити PR-акции рекламная кампания полезные программы брендинг
Online Access:	http://journals.rudn.ru/literary-criticism/article/view/4351