THE ROLE OF CUSTOMER EXPERIENCE IN RETAIL BANKING AND THE RISE OF FINTECHS
We are part of historic changes in terms of profoundness and velocity in all industries and in customers’ expectations. The aim of this paper is to create an overview of a new age in customer experience generated by a banking environment disturbed by the raising of Financial Technology. Firstly, t...
| Published in: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2018-02-01
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2018-01/23_Handro.pdf |