The role of emergent structure in Conceptual Blending Theory – case studies of children in advertisements

The aim of this article is to consider the role of emergent structure in conceptual integration networks and the impact it has on the process of meaning construction. What is under analysis is the way in which a well-established emergent structure helps the blend to achieve its goals of providing hu...

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Bibliographic Details
Published in:Crossroads
Main Author: Justyna Polak
Format: Article
Language:English
Published: Faculty of Philology, University of Bialystok 2017-06-01
Subjects:
Online Access:https://czasopisma.filologia.uwb.edu.pl/index.php/c/article/view/609