The Influence Of Corporate Social Responsibility On Corporate Image With Green Product Innovation As A Mediating Variable

This research was carried out in order to give an analysis towards the affect of corporate social responsibility on corporate image with green product innovation as mediation on active Generation Z students at Brawijaya University who are consumers of AQUA brand bottled drinking water. The design of...

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Bibliographic Details

Published in:	Southeast Asian Business Review
Main Authors:	Dicky Dwi Irawan, Christin Susilowati
Format:	Article
Language:	English
Published:	Department of Management, Faculty of Economics and Business, Universitas Airlangga. 2025-08-01
Subjects:	corporate social responsibility green product innovation corporate image
Online Access:	https://e-journal.unair.ac.id/SABR/article/view/73850