The impact of cultural values on the electric vehicle purchase intention: Testing the moderating role of subjective norms

Type of the article: Research Article AbstractElectric vehicles are widely considered an environmentally-friendly alternative to conventional vehicles, which contribute to mitigating air pollution and energy consumption. This research is conducted to investigate the impact of cultural values on the...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Phu Hoang Nguyen, Huong Thu Duong, Sinh Duc Hoang
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2025-08-01
Subjects:	culture electric vehicles millennials purchase intention theory of planned behavior Vietnam
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22743/IM_2025_03_Nguyen.pdf