Pursuing Digital Marketing and Sales Transformation in an Emerging Market: Lessons from India’s Tata Steel

Bibliographic Details
Published in:	Vikalpa
Main Authors:	Peeyush Gupta, Michelle Steward, Jim Narus, D.V.R. Seshadri
Format:	Article
Language:	English
Published:	SAGE Publishing 2021-12-01
Online Access:	https://doi.org/10.1177/02560909211054700

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