Interactive eBook Applications in the Context of the Modern Media System: Release and Promotion Strategies

The article treats digital technologies impact on modern ways of content producing, promotion and consumption. The focus is on interactive book apps as innovative publishing projects that use interactive multimedia content. Interactive book apps are designed for tablets and smartphones and combine d...

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Bibliographic Details

Published in:	Библиосфера
Main Author:	L. V. Zimina
Format:	Article
Language:	Russian
Published:	Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2022-02-01
Subjects:	digital technologies interactive ebook apps multimedia book publishing
Online Access:	https://www.bibliosphere.ru/jour/article/view/1770