Research on B2C Cross-Border Electronic Commerce Return Logistics Model Selection Based on Estimated Return Rate

This paper investigates the estimated return rate and optimal order quantity under three cross-border e-commerce return logistics modes: direct mail (from predecessor), in situ destruction (new), and insurance (new). The estimated return rate under each model was analyzed and it was found that diffe...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Yi Li, Zhiyang Li
Format:	Article
Language:	English
Published:	MDPI AG 2024-05-01
Subjects:	cross-border e-commerce return mode insurance estimated return rate optimum order quantity
Online Access:	https://www.mdpi.com/0718-1876/19/2/54