Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing how people watch television. No past research has investigated the relationship between OTT streaming platforms' different uses and gratifications (U&G), subscription, and continuation intentions. Using...

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Bibliographic Details

Published in:	Telematics and Informatics Reports
Main Author:	Devadas Menon, PhD
Format:	Article
Language:	English
Published:	Elsevier 2022-03-01
Subjects:	OTT Uses and Gratifications Subscription intentions Continuation intentions India SVOD
Online Access:	http://www.sciencedirect.com/science/article/pii/S2772503022000044