Loyalty trends and issues in tourism research
Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research. Previous research has confirmed that loyalty is not an isolated variable described only through loyalty behaviour or lo...
| 出版年: | Tourism and Hospitality Management |
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| 主要な著者: | , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Faculty of tourism and hospitality management
2020-06-01
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| 主題: | |
| オンライン･アクセス: | https://thm.fthm.hr/images/issues/vol26no1/8_Laskarin_Dlacic_Sustar.pdf |