Analysis of innovation diffusion theory under “micro” environment - Survey analysis of application and promotion of WeChat among the youth group
Since WeChat has been launched in 2011, as of the first quarter of 2015, the active users have reached 549 million per month1. WeChat has become the largest mobile instant messaging software among the user groups in Asia. Therefore, WeChat is no longer “micro”, and grabs the attention of more youth...
| Published in: | SHS Web of Conferences |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2016-01-01
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1051/shsconf/20162502002 |