The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran
The overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. New variables were needed to replace the traditional ones. This research evaluated three groups...
| Published in: | Journal of Information Technology Management |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2010-03-01
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| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_20909_04cbcce0cb02858f9bf7cc1af9c5d04f.pdf |