Affective Primacy vs. Cognitive Primacy: Dissolving the debate

When people see a snake, they are likely to activate both affective information (e.g., dangerous) and non-affective information about its ontological category (e.g., animal). According to the Affective Primacy Hypothesis, the affective information has priority, and its activation can precede identif...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Vicky T. Lai, Peter eHagoort, Daniel eCasasanto
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2012-07-01
Subjects:	emotion context scene perception affective primacy cognitive primacy task set inertia
Online Access:	http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00243/full