Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores

Abstract The present study aims to examine the effect of a virtual store atmosphere on customer creativity, with perceived epistemic curiosity serving as a mediator in Digikala online shopping stores. The research method is a descriptive survey in nature and applied in terms of purpose. In addition,...

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Bibliographic Details

Published in:	ارزش آفرینی در مدیریت کسب و کار
Main Authors:	mohamad Aidi, AbdulReza khorshidinia, aharareh khatibi noori, pari shojaeian, parastoo Ghasemian
Format:	Article
Language:	Persian
Published:	Iranian Business Management Association 2024-03-01
Subjects:	shopping experience virtual store customers' creativity perceptual curiosity digikala store
Online Access:	https://www.jvcbm.ir/article_177181_98938f6fb459968d8b156344fa6444f9.pdf