Analysis of the effect of virtual store experience on customers' creativity by considering the mediating role of perceptual curiosity in Digikala online shopping stores
Abstract The present study aims to examine the effect of a virtual store atmosphere on customer creativity, with perceived epistemic curiosity serving as a mediator in Digikala online shopping stores. The research method is a descriptive survey in nature and applied in terms of purpose. In addition,...
| 出版年: | ارزش آفرینی در مدیریت کسب و کار |
|---|---|
| 主要な著者: | , , , , |
| フォーマット: | 論文 |
| 言語: | ペルシア語 |
| 出版事項: |
Iranian Business Management Association
2024-03-01
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| 主題: | |
| オンライン･アクセス: | https://www.jvcbm.ir/article_177181_98938f6fb459968d8b156344fa6444f9.pdf |