CONTROL AND AUDIT IN MARKETING
In the report, control is seen as a function of management, among others, such as planning, forecasting, marketing, etc., through the prism of marketing and in the sense that these functions are also subject to control. Marketing is an integral part of marketing audit, and marketing control. In gene...
| Published in: | Challenges of the Knowledge Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2019-05-01
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| Subjects: | |
| Online Access: | http://cks.univnt.ro/download/cks_2019_articles%252F5_economic_sciences%252FCKS_2019_economic_sciences_014.pdf |