The Influence of Brand Image and Brand Trust on the Decision to Purchase XL Axiata Data Packages in Pontianak

This study aims to determine the effect of brand image and brand trust on purchasing decisions for XL Axiata data packages in Pontianak City. The background of this study is the rapid development of the telecommunications industry, the importance of consumer perceptions of brands, and increasingly...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Gentar Pardeanto, Samsuddin Samsuddin
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-09-01
Subjects:	Brand Image, Brand Trust, Purchase Decision
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/7894