Ambivalent impact of customer satisfaction on firm value in emerging markets: the case of Korea

Many researchers report that American Customer Satisfaction Index relates significantly and positively to firm value. The purpose of this paper is to examine whether such relation holds in the emerging markets such as Korea. Our preliminary OLS analysis reports that Korean customer satisfaction is i...

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Bibliographic Details

Published in:	Journal of Business Economics and Management
Main Authors:	Hyunseok Kim, Jaisang Kim, Kyeong-Seop Choi
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2017-04-01
Subjects:	National Customer Satisfaction Index (NCSI) firm value R&D advertisement chaebol quantile regression
Online Access:	https://journals.vgtu.lt/index.php/JBEM/article/view/1177