Competitiveness of Kvarner region: challenges for destination management and branding
Purpose – Tourism demand for destinations, services and facilities is changing rapidly and only the destinations with high adaptability can expect to survive. Tourists prefer destinations with strong brands that guarantee a high level of service quality and are prepared to pay for it. Design – This...
| Published in: | Tourism and Hospitality Management |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2013-12-01
|
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol19no2/5_Bagaric_Zitinic |