Trust, convenience and environmental concern in consumer purchase intention for organic food

Purpose – The customers are demanding the products which are not only healthy but also clean and environment friendly i.e. call for sustainable consumption products. Therefore, this study aims to identify the important drivers of organic food purchase intention. Design/methodology/approach – A cross...

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Bibliographic Details

Published in:	Spanish Journal of Marketing-ESIC
Main Authors:	Gyan Prakash, Pankaj Kumar Singh, Anees Ahmad, Gaurav Kumar
Format:	Article
Language:	English
Published:	Emerald Publishing 2023-11-01
Subjects:	Sustainable consumption Organic food purchase intention Sustainability Environmental concern Convenience and trust Consumo sostenible
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2022-0201/full/pdf