Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review

This systematic review of 54 cross-disciplinary peer-reviewed causal empirical studies helps public health officials, researchers, and healthcare professionals better comprehend the effects of fear appeals in vaccine promotional campaigns on message processing, persuasion, vaccination attitudes, and...

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Bibliographic Details
Published in:Vaccines
Main Authors: Yam B. Limbu, Bruce A. Huhmann
Format: Article
Language:English
Published: MDPI AG 2024-06-01
Subjects:
Online Access:https://www.mdpi.com/2076-393X/12/6/653