Providing a development model for the effectiveness of persuasive advertising in social networks

AbstractThe purpose of this research is to provide a development model for the effectiveness of persuasive advertising in social networks. The research method is applicable in terms of its purpose and qualitative in terms of implementation. The statistical population of the research includes 15 expe...

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Bibliographic Details

Published in:	ارزش آفرینی در مدیریت کسب و کار
Main Authors:	Hamzeh Hessani Khabr, Payam Paslari, Mehdi Bagheri, Saeed Muradpour
Format:	Article
Language:	Persian
Published:	Iranian Business Management Association 2024-11-01
Subjects:	advertising social networks marketing persuasive advertising social media
Online Access:	https://www.jvcbm.ir/article_198381_b71d7e651406d155ef698e3471d56add.pdf