PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN

  This research was to analyze the differences between perception, preference, and purchase intentions based on treatment and gender;  influence of perception, preference, and consumption experience toward purchase intentions of children; influence of gender and treatment toward perception, preferen...

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Bibliographic Details

Published in:	Jurnal Ilmu Keluarga dan Konsumen
Main Authors:	Ujang Sumarwan, Megawati Simanjuntak, Yurita Yurita
Format:	Article
Language:	Indonesian
Published:	Institut Pertanian Bogor 2012-08-01
Subjects:	advertising exposure consumer test perception preference purchasing intentions
Online Access:	https://jurnal.ipb.ac.id/index.php/jikk/article/view/6381