The Effectiveness of Advertising Through Celebrity Endorsements on Social Media Platforms

The role that celebrity endorsements play in the advertising for products and services on social media platforms, has become a very popular and noticeable issue, and it has become a global business that runs with millions of dollars, and millions of followers, all taking place in a digital space. Th...

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Bibliographic Details
Published in:Journal of Architecture, Art & Humanistic Science
Main Author: Prof. Dr. Mohamed Mokhtar Satour
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2024-05-01
Subjects: