Influence of Multiple Interactions in Value Cocreation on Sports Spectators’ Perceived Value of Sports Events
This study analyzed the effects of multiple interactions in value cocreation activities involving sports spectators. Interaction activities for value cocreation at sports events comprise spectator-athlete and spectator-staff interactions. A survey of spectators at the 2017 Wuhan Open revealed that s...
| Published in: | Complexity |
|---|---|
| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Online Access: | http://dx.doi.org/10.1155/2021/9972225 |