Developing an Integrated Model of Manufacturing Strategy in Coordination with Marketing and Business Strategies, and Studying This Coordination’s Impact on the Organizations’ Performance

Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. According to the obt...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	مطالعات مدیریت بهبود و تحول
المؤلفون الرئيسيون:	Seyed Mohammad Aarabi, Amir Mostafavi*
التنسيق:	مقال
اللغة:	الفارسية
منشور في:	Allameh Tabataba'i University Press 2011-08-01
الموضوعات:	manufacturing strategy strategic alignment competitiveness business strategy marketing strategy
الوصول للمادة أونلاين:	https://jmsd.atu.ac.ir/article_1929_7f841c966a0fed597ffd1fa605586db4.pdf