What drives repurchase retention in music training institutions? examining the roles of customer satisfaction, perceived value, and service quality.

The rise of quality education has led to increased attention on music training as a vital means of enhancing personal qualities. However, with numerous music training institutions competing in the market, distinguishing oneself has become an urgent challenge. This study explores the key factors infl...

Full description

Bibliographic Details
Published in:PLoS ONE
Main Authors: Li Long, Liu Lijia
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Online Access:https://doi.org/10.1371/journal.pone.0312087