The use of social networks in the business ecosystem of Serbia

This paper provides an overview of the application of social networks in Serbian entrepreneurship and the entrepreneurial ecosystem. Social networks have become a necessary marketing tool in business since their inception for scientific and social purposes. There is almost no business branch that op...

Full description

Bibliographic Details
Published in:Ekonomija: teorija i praksa
Main Authors: Stefanović Dragana, Gardašević Jovana
Format: Article
Language:Serbian
Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2024-01-01
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2024/2217-54582401146S.pdf