Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship

Purpose – This paper is to examine the direct relationship between perceived corporate citizenship (CC) and purchase intention (PI). This study also tests the mediating role of brand trust (BT), consumer–brand identification (CBI) and the moderating effect of personal norms by a contribution of soci...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:IIM Ranchi Journal of Management Studies
المؤلف الرئيسي: H.A. Dimuthu Maduranga Arachchi
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Emerald Publishing 2022-09-01
الموضوعات:
Perceived corporate citizenship
Purchase intention
Brand trust
Consumer – brand identification
Personal norms
COVID-19
الوصول للمادة أونلاين:https://www.emerald.com/insight/content/doi/10.1108/IRJMS-10-2021-0136/full/pdf

الانترنت

https://www.emerald.com/insight/content/doi/10.1108/IRJMS-10-2021-0136/full/pdf

مواد مشابهة