The Effect of Price Perception on Purchase Intention with Attitude as Mediation
This study aims to examine the influence of price perception, and hedonistic lifestyle on purchase intention and attitude towards imitation buttonscarves hijab. Sampling using purposive sampling method, with a sample size of 155 respondents, namely people in Padang City who know information about i...
| Published in: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-11-01
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| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5814 |