The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between posit...

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Bibliographic Details

Published in:	Administrative Sciences
Main Authors:	Koji Ishida, Lisa Slevitch, Katia Siamionava
Format:	Article
Language:	English
Published:	MDPI AG 2016-09-01
Subjects:	destination image electronic word-of-mouth traditional word-of-mouth word-of-mouth
Online Access:	http://www.mdpi.com/2076-3387/6/4/12