The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri

The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between posit...

書誌詳細
出版年:	Administrative Sciences
主要な著者:	Koji Ishida, Lisa Slevitch, Katia Siamionava
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2016-09-01
主題:	destination image electronic word-of-mouth traditional word-of-mouth word-of-mouth
オンライン･アクセス:	http://www.mdpi.com/2076-3387/6/4/12

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