Prosociality as persuasive appeals: considering altruism, solidarity, and reciprocity from a psychological reactance perspective

Drawing from recent literature on prosocial motivation, we devise three prosocial persuasive appeals, altruism, solidarity, and reciprocity, and test if they are persuasive in encouraging prevention adherence in the late COVID pandemic. Additionally, we explore how three prosocial appeals differ in...

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Bibliographic Details

Published in:	Social Influence
Main Author:	Yadong Ji
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	COVID-19 prevention prosocial appeal prosocial persuasion psychological reactance
Online Access:	https://www.tandfonline.com/doi/10.1080/15534510.2025.2495570