MARKETING STRATEGIES IN PUBLIC INSTITUTIONS – FASHION OR NECESSITY?

The marketing strategy, as core of the marketing policy, in the contemporary society and in the public institution, becomes a necessity not just a fashion. We undertake to reinforce this statement by arguments and to outline the specificity of the marketing strategy in the public institution of the...

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Bibliographic Details

Published in:	Challenges of the Knowledge Society
Main Author:	SICA STANCIU
Format:	Article
Language:	English
Published:	Nicolae Titulescu University Publishing House 2011-04-01
Subjects:	marketing strategies marketing policies marketing tactics marketing mix public institutions
Online Access:	http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_049.pdf