Popularity and Transaction Prices as Drivers of Price Dispersion on Two-Sided Digital Platforms

Objective: the increase in e-commerce transactions has resulted in the understanding of the dynamics of pricing in digital marketing in B2B and B2C environments. This is crucial for capturing buyer preferences and influencing store profitability. Our empirical study reviews how factors such as produ...

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Bibliographic Details

Published in:	BAR: Brazilian Administration Review
Main Authors:	Ananias Costa Oliveira, Giuliana Isabella, Marcos Inácio Severo de Almeida
Format:	Article
Language:	English
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2025-02-01
Subjects:	digital marketing price dispersion product popularity transaction prices two-sided platforms
Online Access:	https://bar.anpad.org.br/index.php/bar/article/view/688