Discovering banner blindness for different banner formats: An eye-tracking study

Banner blindness is ignoring the ads on internet websites either consciously or unconsciously, and it has been recently used as one of the new terms in the digital world. Advertisers struggle to overcome this blindness and get the audience to notice banners. Moreover, they work on creative advertise...

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Bibliographic Details

Published in:	Connectist Istanbul University Journal of Communication Sciences
Main Authors:	Nevzat Bilge İspir, Deniz Kılıç, Günay Motif Atar
Format:	Article
Language:	English
Published:	Istanbul University Press 2023-06-01
Subjects:	banners banner blindness eye-tracking online advertisement ad avoidance
Online Access:	https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/4D75C8A45EAA46F9BF921B8F809F706E