A fuzzy logic approach for tie strength assessment in relationship management: Design and performance comparison of two implemented fuzzy-based models

In an increasingly digitalised and interconnected world, assessing the strength of interpersonal ties in social networks is crucial for fields such as business, marketing and sociology. Traditional methods for evaluating Tie Strength (TS), which often classify relationships as either ”strong” or ”we...

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Bibliographic Details

Published in:	International Journal of Engineering Business Management
Main Authors:	Shunya Higashi, Phudit Ampririt, Makoto Ikeda, Keita Matsuo, Leonard Barolli, Fatos Xhafa
Format:	Article
Language:	English
Published:	SAGE Publishing 2025-01-01
Online Access:	https://doi.org/10.1177/18479790251314990