Mapping research in marketing: trends, influential papers and agenda for future research

Purpose – This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. Design/methodology/approach – The 100 most influential marketing academic papers pub...

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Bibliographic Details

Published in:	Spanish Journal of Marketing-ESIC
Main Authors:	Ricardo Ramos, Paulo Rita, Celeste Vong
Format:	Article
Language:	English
Published:	Emerald Publishing 2024-03-01
Subjects:	Marketing Bibliometric analysis Citation analysis Research publications Science mapping
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0221/full/pdf