USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY

The article researches the theoretical aspects of brand- and PR-management of enterprises in the hotel and restaurant industry as one of the tools for increasing the competitiveness of tourist enterprises. The authors singled out such main characteristics of the brand as brand awareness, brand ident...

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Bibliographic Details

Published in:	Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu
Main Authors:	А. Бетлей, Н.П. Казюка, О. Білан, В.В. Гуменюк
Format:	Article
Language:	English
Published:	Vasyl Stefanyk Precarpathian National University 2024-06-01
Subjects:	brand-management pr-management brand pyramid hotel and restaurant business branding competitiveness
Online Access:	https://journals.pnu.edu.ua/index.php/aprde/article/view/8178