Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

The purpose of the present study was to investigate the effects of information technology capabilities on the competitiveness of sports stores with the mediating role of social innovation. This research is applied in terms of purpose and descriptive and survey in terms of method. The statistical pop...

Full description

Bibliographic Details

Published in:	تحقیقات بازار یابی نوین
Main Authors:	Seyyede Khadije Taghinejad, Houriyeh Dehghanpouri, Mojtaba Rajabi
Format:	Article
Language:	Persian
Published:	University of Isfahan 2022-11-01
Subjects:	marketing competitiveness business information technology social innovation sports store
Online Access:	https://nmrj.ui.ac.ir/article_27019_4db730c0f7a6c475d55eebd3397f044f.pdf