Drivers’ Perception of Two Seatbelt Wearing Advertisements With Different Emotional Appeals and Cultural Settings
In this study, a convenient sample of drivers provided their opinions and perceptions of two seatbelt wearing advertisements with different emotional appeals. One advertisement had a more negative emotional appeal (fear) while the other had more a positive emotional appeal (humour). More importantly...
| Published in: | Journal of Road Safety |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Australasian College of Road Safety
2011-11-01
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| Online Access: | https://journalofroadsafety.org/article/32781-drivers-perception-of-two-seatbelt-wearing-advertisements-with-different-emotional-appeals-and-cultural-settings |