Presenting a sham treatment as personalised increases the placebo effect in a randomised controlled trial

Background: Tailoring interventions to patient subgroups can improve intervention outcomes for various conditions. However, it is unclear how much of this improvement is due to the pharmacological personalisation versus the non-specific effects of the contextual factors involved in the tailoring pro...

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Bibliographic Details

Published in:	eLife
Main Authors:	Dasha A Sandra, Jay A Olson, Ellen J Langer, Mathieu Roy
Format:	Article
Language:	English
Published:	eLife Sciences Publications Ltd 2023-07-01
Subjects:	placebo personalised medicine contextual factors pain expectation precision medicine
Online Access:	https://elifesciences.org/articles/84691