Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience

Optimizing customer journeys is a critical challenge in e-commerce and financial services, attracting attention from marketing, operations research, and business analytics. Traditional customer analytics models, such as rule-based segmentation and regression models, rely heavily on structured transa...

Full description

Bibliographic Details

Published in:	Mathematics
Main Authors:	Tzu-Chien Wang, Ruey-Shan Guo, Chialin Chen, Chia-Kai Li
Format:	Article
Language:	English
Published:	MDPI AG 2025-03-01
Subjects:	data-driven predictive models customer journey optimization multi-channel marketing deep learning heuristic optimization knowledge systems
Online Access:	https://www.mdpi.com/2227-7390/13/7/1145