Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Given the importance of semiotics and destination image (TDI) in the field of tourism and hospitality marketing, this study proposes a conceptual model that integrates Peirce’s semiotic triad, Grönroos’s quality service model, and Morris’s semiotic trichotomies in the TDI formation circle. The new f...

Full description

Bibliographic Details

Published in:	Tourism and Hospitality
Main Author:	Estela Marine-Roig
Format:	Article
Language:	English
Published:	MDPI AG 2024-06-01
Subjects:	tourism marketing destination image semiotics quality service Michelin-starred restaurant luxury hotel user-generated content
Online Access:	https://www.mdpi.com/2673-5768/5/2/29