A systematic review of strategic brand management in educational institution: Towards an integrative approach

This study presents a comprehensive systematic review that delves into the multifaceted elements underpinning strategic brand management within the educational context. The primary objective was to examine and synthesize evidence-informed exploration, shedding light on the essential components of s...

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Bibliographic Details

Published in:	Edukasia
Main Authors:	Toetik Wulyatiningsih, Deske W. Mandagi
Format:	Article
Language:	English
Published:	Lembaga Pendidikan Islam Ma'aarif NU Kabupaten Magetan 2023-12-01
Subjects:	Corporate brand Brand management Strategic brand management Education institution branding
Online Access:	http://mail.jurnaledukasia.org/index.php/edukasia/article/view/706